Thursday, 18 September 2014

How do I start a Liquor Business?

Before you jump in and start spending money on your new venture, stop and read these few pointers that may save you money and loads of frustration.
The question is often asked:

Where do I start?
You start with your premises. You need a premises before you can even apply for a Liquor License.
Do not start spending money on renovating the existing building or start building a new building or sign a lease contract on the building before you have cleared the following:

  • Visit your local Municipality’s Town Planning or Land Use department and confirm with them that the premises or stand that you want to use is suitable for the specific Liquor License (i.e. tavern, liquor store, restaurant, pub etc.). Some stands have a Land Use Right for residential, commercial, industrial and other.
Remember that a stand zoned for business may not be suitable for entertainment /amusement. (This includes a Tavern or Night Club License). A stand zoned for residential will not allow a Liquor License unless approved by the Municipality. It is no use to say that there are other businesses in the vicinity of your stand and therefore it should be acceptable. Each stand is zone individually.
           (If your stand is in a rural area you need an official letter from your traditional leader confirming that you may apply for a specific Liquor License on your stand).

  • Request a Zoning certificate from the Municipality on the stand that you intend to use. Your Liquor License Consultant must be convinced that the zoning is correct. In Gauteng you need a Local Authority Approval (A letter confirming you may apply) for a Tavern. Pub, Liquor Store and Night club in addition to the zoning certificate.

  • Start planning your shop. Decide on your target market. (High income, Medium income or Low income group). Your product that you will sell depends on this decision as well as the outlay and image of your shop.
For a Liquor Store you may decide on a self service or service counter shop. This depends on safety and security in the area. A self service Liquor store will require much more starting- up stock than a service counter shop.
Decide on the minimum equipment that you require for a shop conforming to your planned target market. Source suppliers and secure prices on the equipment. Important is a good Point Of Sale System which is linked to the Cash register and computer.
Establish the suitability of the electrical distribution board of the shop. That is, can the distribution board handle the load of all your equipment without overload trip outs?
Pay attention to the condition and suitability of the shop’s floor. If it needs replacement, estimate the cost.
Determine the security cost such as burglar bars, safety doors, alarm system, armed response and new locks for the shop (Don’t use the old locks. You don’t know how many keys are floating around.)
Design you signwriting and promotional material. Signwriting must be professional. Take care that the sign can at least be read by someone traveling at sixty kilometers an hour. The sign must be clear and eye catching. Do not write too much on the sign. All other material must be professional and neat.
The lighting of the shop is important. It must suit the required ambiance of the type of business you intend to operate. A dark Liquor store does not contribute to the image of an upmarket Liquor Store or any Liquor Store for that matter.
Ascertain if the premises allow for suitable parking in terms of quantity and safety.

  • Decide on your pricing strategy. Visit opposition shops and determine their prices. Find out from suppliers the cost price of your products. Decide on a price mark up percentage. It is not a good strategy to be the cheapest in town.

  • Decide on your product strategy. The type of products you will sell depends on your target market’s income. Establish the fast moving stock and list them. Unfortunately you can not only stock fast moving stock. Some stock should be kept as a service to customers seeking alternative products. Your shop should be well stocked and must look successful.

  • Negotiate a Lease Contract. If you are not the owner of the property you require a lease contract between you and the landlord. Be careful when signing the lease contract. Read the conditions very careful, especially with regards to the following”
1.    Escalation clause. This means the amount the rent will increase after every year. An annual escalation of 8% is acceptable in today’s economy.
2.    Right to renew. The renewal clause gives you the right to renew the contract after the expiry of the lease. There should be a % increase or a rand figure of the first year’s renewal with an escalation clause for every year thereafter until the end of the new contract. The applicant is welcome to contact the writer for more information.
3.    The monthly payments stipulated on the lease contract can be inflated by the lessor’s on costs such as administration cost, security cost, cleaning cost, rates and taxes and other. Remember the 10% guideline. If your rent is R15 000 your budgeted turnover should be R150 000 for a retail shop. If you don’t expect that turnover be aware.
4.    Insurance cost. Some lease contracts requires the lessee to insure for shop front windows and other breakages.

  • Contact a reputable Liquor License Consultant to give you a quote clearly confirming all cost. Make sure you know what is included and what is excluded in the quotation. Apply as soon as possible because a Liquor License Application can take a long time. (4-6 months or longer) You can apply on an existing premises or on a stand on which there is no building yet.

  • Compile a Suppliers List with alternative suppliers. Your purchases can influence your profit margins dramatically. Shop around for better deals. Your relationship with your suppliers is critical. Try to line up alternative suppliers where possible.

  • Decide on an Employment Strategy. Many successful businesses have failed because of employees. Take note of the following:
1.    Do not employ anybody to do the work that you can do.
2.    Work out your budget and cash flow before you employ anybody. It is not fair to the employee is you inform them soon after you employed them that you can not afford them.
3.    Do not trust anybody. Ensure strict financial an stock control. Do your own buying and stock control. Ensure that your employees have no access to the Point Of Sale systems manager’s files.
4.    Follow up the applicants previous employees and get a reference.
5.    Follow up the applicant’s qualifications.

  • Work out a Budget. Without a Budget you can fail before you opened your doors. Remember to budget for the actual and hidden cost which are listed but not limited to the following:
1.    Cost of the Liquor License Application
2.    Cost of your first payment to the Liquor Board on approval of the Liquor License.
3.    Rent deposit.
4.    First months rent in advance.
5.    Electricity deposit.
6.    Painting and renovating the shop.
7.    Burglar bars and safety gates.
8.    Alarm system and camera system.
9.    Signwriting.
10. Stationary, printing etc.
11. Cost of furniture and fittings plus installation.
12. Cost of electrical installation.
13. Cost of Point of Sale system and software.
14. Plumbing.
15. Trading License.
16. Computers and software.
17. Employment contracts.
18. Cleaning material and equipment.
19. Transport.
20. Cost of rent while waiting for the Liquor License.

  • Remember the following when opening: (Some of the following items may be applicable to you).
1.    Sign the lease agreement.
2.    Apply for the Liquor License.
3.    Paint and renovating the shop.
4.    Install the alarm system
5.    Install the burglar bars and safety gates.
6.    Decide on the lay-out of the business.
7.    Order and install the equipment, fixtures and fittings.
8.    Order and install the signwriting.
9.    Register with the Receiver of Revenue such as Income Tax, Employees tax (PAYE), Value-added tax (VAT) if applicable, Unemployment Insurance Fund (U.I.F.)
10. Register with the Health department at your local Municipality.
11. Apply for a Business License (if applicable) at your local Municipality.
12. Draw up employment contracts.
13. Draw up confidentiality agreements with employees, if required.
14. Draw up restraint of trade agreements with employees, if required.
15. Draw up disciplinary procedures for the employees.
16. Appoint a registered accountant.
17. Open a bank account.
18. Decide on the legal entity of the business such as a Sole Proprietor, Company (Register the Company) or partnership (Draw up a partnership agreement).
19. Take out insurance on the assets of the business.
20. Order Point of Sale system and train to use it correctly.
21. Draw up a Menu and recipes if applicable.
22. Train staff.
23. Order stock.
24. Order packing materials.
25. Order stationary and marketing materials (Menu’s)
26. Order Telkom telephone line.
27. Order credit/debit card machine.
28. Order staff uniforms if applicable.
29. If your business is in Gauteng order a sign with letter 50cm high for the front door which displays the following:
                                                Name of Business.
                                                Type of Liquor License (i.e. Restaurant)
                                                Trading times of the Business.
                                                Liquor License Number.
30. Order Signs for the Ladies and Gents toilets where applicable.
31. Order fire extinguishers and signs.
32. Order staff attendance book.

  • Some notes on a Licensed premises.
1.    Minors. Section 46 of the Gauteng Liquor act 2 of 2003. A licensee shall not sell or supply liquor on the premises to persons under the age of 18 years or allow such person..... to be in any restricted part of those premises. (A restricted part is means a bar on any licensed premises in respect of which an on-consumption license has been issued,.....
2.    Intoxicated persons. Section 47 of the Gauteng Liquor act 2 of 2003. A licensee shall refuse to admit to the licensed premises or any part thereof, or sell or supply to an intoxicated person and shall have such person removed from the premises or any part thereof. (An intoxicated person is when his/her capabilities are so impaired by liquor that he/she is likely to cause injury to himself/herself or be a danger or nuisance or disturbance to others.
3.    No liquor may be consumed inside a Liquor Store.

4.    No Liquor may be removed from an on-consumption premises such as a Pub, Restaurant, Tavern, Club, Night Club, and Pool Club. Hotel etc.

Cell:082 556 8368

Cell: 074 373 1888

Wednesday, 25 June 2014

Lifestyle Living in the koppies at Vaaldam. Vaal Marina. R1.7m

Lifestyle Living in the koppies at Vaaldam.

Vaal Marina. R1.7m

This four tier property surrounded by indigenous trees and shrubs, with a pristine view of the dam, offers entertainment areas, a landscaped waterfall and a unique dwelling.

Enjoy the prolific birdlife and tranquil lifestyle only experienced in nature. Experience an exclusive and privileged lifestyle.

Phone Frik on 082 556 8368;

Lifestyle Living in the koppies at Vaaldam.

Vaal Marina. R1.7m

The property consists of:

Level one.
Lapa (± 80m2) with modern Jacuzzi, solid bar, modern kitchen, bathroom with shower and built in braai.
Outside is a Boma area suitable for a campfire under the Paper bark thorn trees.

Level two.
Paved parking area, garages, and laundry and a braai area.

Level three.
Entertaining veranda with a view over the moorings of the yacht club, built in braai, kitchen, lounge, bedroom and bathroom.

Level four.
Two bedrooms with a stunning view over Vaal Marina and Vaal Dam and a bathroom.

High quality burglar bars, safety gates and armed response secures the property.

Reason for selling.

Sadly the owner is retiring to a retirement village.

Contact us
Frik 082 556 8368

Wednesday, 23 April 2014

Liquor License: Valuation of a business

Liquor License: Valuation of a business

IntroductionASales Value...
: Valuation of a business Introduction A Sales Value is the Value that a willing and able buyer is prepared to pay for a business, w...
Valuation of a business

A Sales Value is the Value that a willing and able buyer is prepared to pay for a business, with a given Net profit at a given time, taking into account micro and makro factors which have an influence on that business at that given time. 

At the end of the day it is market forces that have the last say and the sales value of a business is determined by the Net profit with micro and makro factors adjusting the final calculation.

Ask twenty “experts “to calculate the sales value of a small business and you will receive twenty answers. The value of a business is often nothing more than a perception. The buyer, the seller, the accountant and the short term insurer all have their own values. It is interesting to see the difference in the Value of a Business between the calculations of the accountant of the seller and the accountant of the buyer.
Misconceptions. (a view or opinion that is incorrect because it is based on faulty thinking or understanding.)
1 Multipliers
The desired price was calculated at three or four times the monthly sales. This method was particularly common in the food industry, such as Supermarkets and Restaurants.
The value of Fuel Stations was calculated at Rand per liter sales.

This method of calculating is defective in that the monthly sales can not determine the value of a business. You can have several businesses with the same sales per month, but each have a different Net profit. (the overheads, markup and stock holding all has an influence on the Net profit). Some businesses are open seven day a week; others are open only five days per week. Some businesses are in a very high security risk area others are in a shopping mall. Some businesses are vulnerable to influences such as change in Government legislation, weather or public perception.

The main factor is the Net profit and not the sales or turnover that is used to calculate the Market Value of the Business.

2 Asset value plus goodwill.
A business can have an upmarket image with state of the art assets, but it is running at a loss or is making a very small profit. If there is no or very little profit in relation to the asset value, why would anyone invest money in the business if the investor does not receive an acceptable return on his investment? You can attempt to determine the value of the assets and buy the assets, but as a business it has no value or little value. Further the value of the Goodwill is difficult to determine.

Does Goodwill exist?
Some financial institutions dispute the existence of Goodwill. Let us say you open a fast food restaurant called Rommel fast food, and you are next to a well known Franchise restaurant. Rommel has operated for three months, but the well known Franchise restaurant, which is distributed throughout South Africa and has been trading successfully for twenty years. Then surely the Franchise restaurant has built up a notable Goodwill compared to Rommel.

To start a liquor store, you need to apply for a Liquor License. You can pay rent on an empty shop for say six months before you receive your Liquor License. Then only can you fit the shop with fittings and stock the business.
If you start a new business, you never know how long the business will take to reach Break Even point. (this is when the Business does not make a profit or a loss). Say the Business takes two months to reach Break even point, then you had eight months “loss” before you start making a profit.

Now once your Business is running at a profit and you want to sell the business, the above factors must be brought into the equation. It is true that the buyer can not pay for your mistakes or set up cost. Therefore a newly established business with a small profit can hardly be sold at the set up cost. It is just too high.

Therefore a well established and profitable business does have Goodwill through its name, products, services, customer relations and customer loyalty.

There are exceptions. If you buy a Hairdressing Salon the customers or Goodwill can be attached to the Hairdresser. Therefore, if the Hairdresser leaves very little or no Goodwill remains with the Business.

The following factors influence the value of a Business. :
  1. Type of business
  2. Asset Value
  3. Trading Hours
  4. Lease conditions of the site
  5. Manager or self-management
  6. Debtors and creditors
  7. Stockholding
  8. Method of payment for the business
  9. How long has the business been trading
  10. How long did the seller have the business?
  11. Micro and Macro factors
  12. Labour
  13. Bee laws.
  14. Location
  15. Security
  16. Contracts
            Let's evaluate each one individually.
  1. Type of business
During the last few years, well known successful franchise businesses achieved a higher selling price. It is important to note that buying a franchise does not automatically guarantee success. Some franchises are, to say the least, not worth considering at all. Another factor is the required skills that the Buyer must have to run the Business. The higher the skills required of the buyer, the less prospective buyers are available and the price will be relatively lower.

  1. Asset Value.
Asset value plays a roll, but is secondary to Net profit. A business with an exceptional high asset value which is running at a loss has very little Sales value, except for the second hand value of the assets. On the other hand you can have a Brokerage Firm with a high Net profit which is run from a one room office with a few desks and a computer. The asset value of such a business is very low, but the owner earns a hefty income each month.

  1. Trading Hours.
            If you compare two businesses which have the same profit, but the one business is trading five days a week and the other is trading seven days a week, then the sales price must be adjusted upwards for the five day week business. Similarly a Business operating at office hours will be more in demand than a Business operating until 02h00 in the morning.

  1. Lease Conditions.
The reputation of the Lessor plays a roll in the pricing, as well as the lease conditions and the monthly rental charged for the premises. The buyer must take note of the annual escalation clause, the lease term offered as well as the clause allowing the owner of the business to sell the business.

  1. Is the Business Manager run or Owner Run.
If the Business is Manager run, the owner has more time for himself. However an owner run Business has more control over the business in terms of new initiatives, customer relations and day to day business decisions.

  1. Debtors and Creditors.
Debtors. The age analyses of the business’s debtors have an influence on cash flow and cost of financing the debtor accounts. Cash businesses are preferred. Debtors who include Government (health, education, etc.) and Municipalities have a negative impact on the price of a Business because of the perception of   their neglect to pay within thirty days from invoice. The history of the amount of bad debts will negatively influence the Sales value of a business. Creditors outstanding will influence the price and cash flow of the Business.

  1. Stockholding
The cost of large stockholding and the cash flow required to maintain large stockholding is always taken into account. It must be remembered that on the day of the handover of the business from the seller to the buyer, the agreed   stock value might be present, but the fast moving stock might be depleted. This requires an additional amount of cash that must be injected into the bought business. The buyer must ensure that the stock included in the Sales Price is calculated at Cost price and not Sales Price or marked up price and if VAT on the price of the stock, which is included in the price of the Business, is inclusive or exclusive.

  1. Method of Payment for the Business.
If the Business is sold on installment, the price will be higher than for a cash deal.

  1. How long has the Business been trading?
A business which has been trading for twenty years will have a higher price than a business which has been trading for six months. (even with the same net profit)

  1. How long did the seller have the business?
A Business which had four owners in six years will achieve a lower price compared to a Business which had one owner in ten years.

  1. Micro and Makro factors.
 Micro factors are factors that you as business owner can control. Makro factors are the dangerous factors because you as a business owner can not control it.
            Makro factors can be:
·         the building of a new shopping mall which will draw away the business’s existing customers.
·         new major opposition opening in the area of the business.
·         government legislation.
·         new trends, fashion or styles
·         weather changes
·         labour unrest
·         BEE requirements

  1.  Labour.
Due to Governments draconian labour laws, the union’s unrealistic demands and South Africans low productivity, Business is steering away from labour intensive businesses. The cost of labour is just to uneconomical to employ a large staff complement in terms of wages, union demands, strikes and low   productivity of South Africans. The price of a Business is positively influenced when a business has less staff   and which is more mechanized. 

  1. Black economic empowerment.
A business which requires compliance with black economic empowerment is avoided and achieves a lower price. It can be argued that a BEE compliant Business can deal with Government and other Parastatal companies. The fact is that they are perceived that they fail to pay within thirty days and the cost of doing business with them is sometimes too high.
A buyer of some businesses buys the business for an income for his family and to create jobs for his/her children. He/she doesn’t want a stranger in the business. In large companies this is not such a big factor.

  1. The location is importantA similar business situated at Kleinsee (which is a declining mine town with declining number of residents) compared to Vanderbijlpark can not have the same price.
  2. Security plays a role in the value of a Business. Businesses situated at a Taxi rank are perceived a higher security risk than businesses in a shopping mall. It is also known that businesses at a Taxi rank have a high number of passing trade. Depending on the buyer the position can be seen as an opportunity or a threat.
  3. Written and legally binding contracts that are profitable and which can be taken over by the buyer will affect the Sales Price in a positive way.
Determining the Value of the Business (Sales Value)
The most common calculation of determining the Sales Value of a Business is
calculated by means of three calculations namely:

  1. Extra earning potential   
  2. Return on investment
  3. Payback period.
The tree results are added and divided by three to get an average. This average is then taken and adjusted taking into account:

  1. The price achieved from the sale of a similar business with a similar net profit.
  2. Taking into account the factors as stipulated in the sixteen factors influencing the Sales price of a Business mentioned above.
·         Extra earning potential
This calculation attempts to compensate for the risk of being in one’s own business. It is an attempt to calculate the reward which is an extra amount over and above what the buyer can earn if he/she invested the money or worked for a salary.
It takes into account the asset value, the net profit, the current interest rate one would receive from an investment, the reward from standing in the business (salary) and the length of time the Business has been in operation. This calculation gives an indication of the Goodwill value.

·         Return on Investment
This method calculates the value based on a return an owner would expect for    the risk he/she takes to run a business after allowing for a salary. The asset value is not a consideration.

·         Payback period.
The Valuation is based on the period one would expect to recoup your investment times the net profit. The asset value is not taken into account. At present businesses sell for eighteen to twenty four times their net profit.

Final determining of the Sales price of a Business.
The above three values are added and divided by three to get the average.
The average is taken as a basis and adjusted taking into account the sixteen factors mentioned above which has an influence on the sales price of a business. It must be stressed that this method is a method to estimate the Sales Price or Sales value of a business. Other methods can be used, but the influences mentioned above must be used to adjust the Value to a more realistic figure.

We have been Business Brokers in the Vaal Triangle for nineteen years. Contact us if you are a seller or a buyer of a business in the Vaal Triangle.
Frik Liebenberg Business Advisory Services cc 99/05522/23

Frik 082 556 8368
Elmien 074 373 1888                                           S L M Building First Floor                                         2 Hobhouse street. SE 2                                            Corner Hendrik van Eck Boulevard
Follow us on Twitter @licensingliquor                             Vanderbijlpark